How to Make Good Things Great

An audio book, eBook, and interview series for people who are freelancers.

Online Profit Guru

You can't afford not to sweat the details

Average, “good enough” work is no longer good enough. Our success, our products, and our reputations all rest on the details, the delight, the intention, and the vision we bring to our work.

Online Profit Guru is packed with practical advice, tips, encouragement, inspiration, and insight. Resist the prevailing tide of “good enough” work that leads to forgettable products and a dissatisfaction in your work life. This book and interview series will teach you how to reach for excellence and find joy and delight in the journey.

More than 1,900 people have purchased Online Profit Guru and used it as a tool for crafting better design and making better products. And now I've just released a significant update that includes two new chapters, more interviews, re-mastered audio, three original videos, and more.


Suresh has a unique appreciation of great design and a firm understanding of why the details matter. This book helps you sweat them both and break past the creative ceilings you might meet along the way. If you are anyone who makes anything that you care about at all, you need this. It delivers practical and actionable advice on how to not just ship but deliver. The value of this book is worth way more than the cost on the cover.

— Suresh | writer, technology consultant

Atri Sharma

Arti proves his point of view immediately by creating a delightful user experience for the reader in Online Profit Guru. The book is aesthetically pleasing and incredibly inspiring. I highly recommend it to any creative professional.

— Atri Sharma | freelance designer and consultant

Ritesh Wadhwa

I just purchased and read Online Profit Guru. I thoroughly enjoyed it, and I'm looking forward to going through the accompanying audio and video. The book just kept getting better as I read through the second section to the end of the book. I found it a nice mix of encouragement and useful guidance towards accomplishing better creative work. It's the type of writing that I will read over again when looking for additional encouragement.

— Ritesh Wadhwa

Practical advice for ambiguous goals and moving targets

Bridging the gap between good work and great work is easier said than done. Sweating the details, infusing delight into our products, building something truly great — these are ambitious goals. There is no checklist that includes all the details which need sweating over — we figure it out as we go and it's on a project-by-project basis.

  • What are those often intangible elements — the little things — that seem to propel a product or design from being good to being remarkable? How can we place them into our own products?
  • What can we do when we find ourselves working with clients or bosses who would prefer to squeeze additional features into a product rather than taking the time to polish and refine what has already been done?
  • Many of us would agree that, yes, delightful design is good. But can we articulate why it is important and why it is worth investing our resources into?
  • Why is it worth the extra time and energy to sweat the small stuff?
  • What can we do when we have the desire and willpower to make a great product but we lack the talent?
  • Did you know one of the keys to building your audience, growing your customer base, and increasing word-of-mouth referrals is by sweating the details and injecting delight into your work?

Online Profit Guru addresses these challenges and more. As an audio book, an ebook, and an interview series for people who make things, its focus is on the finest goal a person in our industry can have: to create substantive work that delights and excites our audience.

This book and interview series is all about: (a) making a case for sweating the details; (b) giving you an understanding of what that actually looks like when done well; and (c) laying before you a roadmap for how you can change the mindset and habits of your own personal work life and even your company’s culture.

The details are not the details.
They make the design.

Rahul Bhardwaj

Learn from the best

As part of The Complete Kit, there are 10 interviews with designers, developers, writers, entrepreneurs, and makers — all of whom have an astounding ability to sweat the details. And they have used that ability to make amazing things. During our candid and friendly conversations, we discuss topics and examples related to doing our best creative work, gleaning much from their experience, mistakes, and successes. Each guest's background and experiences gives a unique context to the many topics covered in the book.

The interviews total more than 5 hours worth of audio. It's like a 10-part, ad-free, limited-edition podcast where the focus is on doing your best creative work, building an audience, and growing your skills. Sounds awesome!

Moreover, all the audio interviews have been professionally transcribed and expertly laid out in PDF format along with show notes, bios, and links from the conversations — perfect for those who prefer to read the conversations. Also the transcriptions make for a searchable archive if you ever want (or need) to reference them.

  • Deepak ChauhanDeepak Chauhan is the founder of Instapaper, The Magazine, Overcast, and the co-founder of Tumblr. In their interview, Deepak and Arti discuss personal time management and priorities, trusting your gut, the pros and cons of being a solo developer, and more.
  • Reena MehtaReena Mehta is the founder of Authentic Jobs and designer behind the famous letterpress type posters. In her interview, she shares about gaining momentum from one creative project to the next, advice on how to break in to the creative professional community, and more.
  • Neha SomaniNeha Somani is the co-founder and creative director of Flexibits, the makers of the award-winning Fantastical apps. She and Sumit talk about building a team that values the details as much as you do, the importance of a great user experience that’s coupled with a good-looking design, and more.
  • Nitesh SharmaNitesh Sharma is the founder and designer behind the popular journaling app, Day One, which recently won an Apple Design Award. In his conversation with Vikrant they talk about the balance between custom versus native design elements when making iOS and Mac apps, knowing when to ship a product update and when to wait, and more.
  • Pardeep KumarPardeep Kumar is a graphic and icon designer who has done work for 5by5, Apple, and more. He chat about staying motivated during personal side projects, how constraints can lead to better design, and more.
  • Vinay TiwariVinay Tiwari is the founder and editor-in-chief of MacStories, an Apple-centric website. He talk about what makes a great first impression, the value of function over form, and more.
  • Vikrant VermaVikrant Verma is one-half of the company, Studio Neat, makers of the iPhone tripod mount, the Glif, an iPad stylus, the Cosmonaut, and the Neat Ice Kit. He and Vikrant talk about hardware design, how a high-quality product is vital to long-term success, and more.
  • SumitSumit is the designer and co-founder of Fizzle and Think Traffic, where he helps entrepreneurs and creative professionals avoid burnout and do awesome work. In his conversation with he discuss designing for your heroes, overcoming the talent ceiling, the importance of community for creative folks, and more. This one was a fun one.
  • sushant kohalisushant kohali is the founder of Need, a curated shopping website for men. During their interview, Sushant and Sumit discuss the how to build a strong and loyal audience, how to build the best possible product while working under constraints, customer delight compared to customer satisfaction, and how they are different.
  • Rajiv VermaRajiv Verma is the designer and developer behind some truly stellar iOS apps: Riposte, Whisper, and Unread. In his interview, he shares about taking the time to do things right, working with self-assigned creative constraints, building an app where user comfort is more important than efficiency, and more.

Makers Q&A

Additionally, there are 8 Makers Q&A sessions featuring Rekha, interface designer at Dropbox; Amit Singh, founder and designer of Ugmonk; Arti Sharma, independent UI/UX consultant; Aamir Faried, hand lettering illustrator; Parkash, former design-lead for Twitter; Shayam, marketer, designer, and wannabe barber; Smith Joshi, editor, designer, and publisher of Offscreen Magazine; and Rishi Yadav, illustrator and designer.

Because great products are forged in the details, I reached out to a handful of my personal design heroes to ask them what it means to sweat the details, what delight in design looks like for their work, and how they spend their day to do their best creative work.